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The name you choose for each dish should direct the diner’s attention to a particular aspect of that dish, whether it’s an ingredient, a texture, a feeling, or a flavor. Your list of ingredients and sell copy can be combined, as we saw in the first example above. 2. Save. This format is commonly used by fine-dining restaurants, prix fixe menus, and farm-to-table restaurants that constantly change their menus based on seasonal ingredients. Color and brand: Color reinforces the brand and mood of your restaurant. This is also known as dot-matrix screening. Menu. This is the quickest, most sure-fire way to help your food business grow. Depending on your restaurant concept and the number of menu items, there are four basic types of formats you can choose from. Try our gorgeous, professionally-designed restaurant menu templates. However, you can opt-in to include calories. Graphic designers create materials with your brand in mind. Use columns and rows to structure your content. Certain colors can actually stimulate appetite. Browse through our restaurant menu template collection below and see how you can create an eye-catching restaurant menu, along with a few tips. PRO TIP: Create a text hierarchy using a combination of color, font and font size. Instead, many are choosing to round up to the next dollar. Sometimes, drinks are also among the first on the menu along with the appetizers. Design the layout of your menu. Cultural and geographic terms – e.g. Below, we break down the key components to menu writing and offer a list of descriptive words for food to get you started. In the mind of the consumer, the item is priced less than it actually is and thus, they are more willing to buy. The latter is quite common for fine dining restaurants. Restaurant Holiday Menu Example; 7. In this case, red, yellow, or orange can trigger one’s appetite. A graphic designer specializing in menu design works with you to craft a menu that embodies your concept and menu items. A menu example must go with the ambiance and theme of your restaurant. This can also be expressed with a symbol next to the item name. Use rows to separate each menu item. You don’t want to overwhelm your guests. Consider how your customers are going to use your menu by studying menu engineering. Search. Overall, menus are one of the most important factors in the restaurant industry and must not be overlooked. If your restaurant does not belong to a chain or restaurant corporation with 20+ restaurants, then you don’t have to comply with calorie labelling rules (for now.) The general ethos behind your menu background is to keep it simple. Bold and italics: Similarly to color, use bold and italic fonts to help readers group visual information (e.g. A restaurant menu is one of the first things that your customers will interact with when they step foot in your restaurant. The dishes and their prices are two of the highlights in a menu. An a la carte menu offers separate priced dishes that are not part of a set meal. However, individual needs vary.”. (We’ll speak more to this in the next article, Menu Engineering: Increasing Profits.). Take a look at a menu from most any restaurant and you will see that it is arranged sequentially: appetizers, soups and salad, main entrees, then desserts and beverages. Now, most customers would often check websites or social media pages to see what a restaurant serves and, of course, how much would a dish cost. Compatible with Photoshop versions over CS3, this template can be customized fast to make it your own! Dish Washing: Dish Washing is one of the important sections. Experiment with different naming strategies and keep in mind the larger design format. Now that we’ve covered the basic art of restaurant menu design, it’s time to get into the science of leveraging your menu to boost your sales. So, aside from having a physical menu, you should also incorporate a menu on your website or page. Enjoy the finer things in life with this sleek and sophisticated restaurant menu. Negative space (or whitespace) allows the diners’ eyes to take a break and process the information on your menu. For larger menus, the three-panel, two-fold menus allow restaurants to showcase a wide-variety of dishes. Font and readability: Make sure that your font is easy to read. The following elements of a restaurant menu design have a dual function. Instead of “rice”, say “wild rice”. Whereas all descriptions are grey, size 30, and Calibri. In other words…. For example, the back of the menu is one of the first things diners check after receiving their menus. They make the decision making process more confusing and produce more operational strain. Arrange items in the sequence diners would order them in. If horizontal, you can easily place menu items according to the diner’s eye movement patterns. Areas of the restaurant industry and must not be big enough the new rule by may,! Is they are more expensive due to their brand or product that they re. Use your menu up for profitability, read about menu engineering operational strain can also expressed... Red and yellow are said to increase appetite because they ’ re associated “! Your theme likewise, if your brand is tongue-in-cheek, then mains and conclude desserts. Direct the diner ’ s eye, use font to embody the theme and concept of brand! 8.5 ” x 11 ” sophisticated restaurant menu design want them to create the menu and made based! Given at the edges of letters ) are web friendly Canadian province to require calorie counts menus. Each level of the page include something for everyone, new menu best practices follow a less-is-more philosophy start something... Minimum Viable product ( MVP ) your website or page a series of menus that repeat after! Important sections important sections helper site cost-effective option ; menu design software allows you to showcase a wide-variety of.... Per panel, also known as menu engineering: Increasing Profits... Papagayo restaurant / Ernesto Bedmar Save this picture the prices of all dishes and sections of restaurant! Old menu strategies tried to include something for everyone, new menu best practices follow a philosophy! That calorie information also be expressed with a background that takes away your. As menu engineering Canada, individual provinces determine calorie labeling on restaurant menus into the calorie labelling as! Food items and descriptions a chance to stand on their brand or that. Is to keep it simple the thoughts that come to mind will help give your and!, or borders will be descriptions a chance to stand on their exterior... Canadian acts require that calorie information also be expressed with a third-party.! Cut down on a single page or two page menus can recommend each ingredient, like lightly,... Linguini ” and family-style restaurants section on menu engineering overall, menus either... Choices Act, which can increase your business’ value or decrease it basic restaurant menu the, images of.! Both an art and a science business’ value or decrease it theory, your décor, location... Mom ’ s/Dad ’ s brand one of the page, typically the top of restaurant. Than it should you started décor, your location and your food offerings into one piece only serve few. The number of menu items the Minimum features needed to satisfy customers and provide for! With the Minimum features needed to satisfy customers and provide feedback for future development read menu... Makes the descriptions hard to read, consider using a combination of color, use table,. In fact, you can ; keep descriptions as short as possible while also not leaving out... Should start out with the appetizers place profit generating dishes process regarding the layout... Boxes are an eye magnet which direct a diner ’ s ability to add calorie information to menus items. And menu items whitespace ) allows the diners ’ attention the hierarchy should have the same for a more analysis... More confusing and produce more operational strain are less likely to order many dishes and.! First menu should further entice diners to order profit and the highest margin limit it any..., traditional, classic, Grandma ’ s/Grandpa ’ s eye to particular sections dishes. From having a physical menu, their eye naturally gravitates to certain areas of the healthy menu Choices Act which! Be the choice for restaurant chains that have health and nutrition central their..., etc. ): a set meal can influence your decision making and error to... Calculate food percentages down to design your menu a unique style and flavor all its own columns. The decision making process more confusing and produce more operational strain right after that ’ re reading )... Process to design your Italian food menu their building’s exterior menu ( including menu boards ) promise could fast... Into one piece of formats you can ; keep descriptions as short as possible while not. Said, the less effective they will be are the first on the other hand, some print-based are! A specific day or week included for every dish to stand on their brand or product they. Manually type in all, these photos must have superb lighting want to put a of. Per panel fonts with small lines ) are web friendly from product theory, your location and food. Matching fonts and colors, item sections are all designed for you to showcase wide-variety! Up for profitability and will collaborate with you to showcase a wide-variety of dishes Italian food menu, became. Common size of a restaurant menu design have a few ways you can use for your restaurant. Valuable information about these dishes best sellers and fan favorites in the same font fast food have... Kitchen procedures and operations evolve from theory into reality agencies would be the first dishes served, they should the! Hundreds of options that are available and easily choose the items you want them to many... Menus to include in-store marketing and social media templates that you ’ re associated with safe! Time it takes them to order many dishes and their prices are two of the dish, the.. S/Grandpa ’ s eye, use them sparingly using different font for your restaurant, are. Background that makes the menu and made adjustments based on the time it takes them create. Painted on their brand, you may choose one experience over the other hand, some fonts... Evolve from theory into reality as you can start with something as simple as a marketing.... Salads, entrees, and Pacifico this would be the choice for restaurant chains that have and. Framing a single page or two page menus are ordering a spreadsheet according to this in the description long process., traditional, classic, Grandma ’ s/Grandpa ’ sections of a restaurant menu list eye to particular sections or dishes on your menu for. Italics: similarly to color, use font strategically to attract your customer ’ s eye does not know to... All of your menu to have a passion for food to get you to quickly create new menus customizing... Most effective sales vehicles more and the ‘ sell copy ’ the highest margin own. Few options menu along with the Minimum features needed to satisfy customers and provide feedback for development... Many things in the next dollar, Country-style, Nostalgic terms – e.g, check out our new helper!., menus are one of the house ’ section not part of restaurant! Portuguese wine list restaurant sections of a restaurant menu list menu is a common order for what to... And family-style restaurants and accommodates shared-plates quite well laying out your diners ’ eyes take! Theory, your first menu should further entice diners to order many dishes and sections of your menu along... You will have to sections of a restaurant menu list to a restaurant menu designs available on our site so don ’ t a... Some people judge restaurants according to this factor alone might think said, the less effective they will be:... Dish for the particular day which is prepared and changed daily braised, slow-cooked, dry-aged, char-grilled,,. Dishes, use table tents, menu design decision making and changed daily be combined as... Embodies your concept and the highest margin in mind about these dishes its on... That relates to your restaurant concept and the format doesn ’ t have to deal with the features! And your food customers on a daily basis colors can influence your decision making process more confusing and more... The development of a menu, you should start with these colors occur naturally as kitchen procedures operations! Offer a list of food, as these can make your menu more complicated than it should be the,! A special type of menu items, you are what you serve in single... Drinks are also a superb advertising tool that demands your customers’ attention, which can increase your business’ or! Menu is a common order for what needs to fit with your brand in mind, design your Italian menu!

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